Until now, benchmarking your forward position against the comp set meant leaving Insights, opening another platform, and manually reconciling data. Starting today, Amadeus Demand360 market benchmarking data is available directly in Insights: forward-looking Occupancy, ADR, RevPAR, and Comp set benchmarks, right next to your bookings, rate shopping, and forecast data.
What You Can Now Do
A pre-built dashboard is ready to use on day one. Open it and you have a 12-month forward view of how your property indexes against the comp set: Occupancy, ADR, and RevPAR benchmarks broken down by segment and channel, plus an unsold block Risk Signal that flags periods where uncommitted inventory may not materialise.
Beyond the dashboard, Demand360 data is available across Insights to power your own analysis:
- Ask AI Chat to pull Demand360 alongside your bookings or rate shopping data— get an answer in plain language without building anything
- Build your own dashboard combining Demand360with Forecast and Budget to pressure-test your goals against what the market is actually doing, or layer in rate shopping from Lighthouse to add rate context to your occupancy index
- Go deeper on any period, segment, or gap you spot.The full topic is queryable, so your analysis goes exactly as far as the question does
No exports. No switching platforms. No reconciling data between products.
How to Get Started
Available to customers with an active Amadeus Demand360 agreement. For setup: Getting Started with Demand360 in Insights.
A Note on Data Timing and Coverage
We always show the most recent data received from Amadeus. The
Latest Reported Date
in the dashboard tells you exactly how current it is. Full historical depth is building from the point your integration goes live. More on that in the phases below.A few things to be aware of:
- Combining Demand360 with other topics is possible, but treat it as directional.Data sources update on different schedules, so figures won't reconcile precisely
- Comp set ADR and RevPAR are unavailable for future stay dates, per Amadeus policy. Occupancy and the Occupancy Index remain available forward-looking
- ADR rank and RevPAR rank are not includedin the data Amadeus shares with us
For the full picture, check out:
What's Coming
This is phase one of a multi-phase rollout. Next up:
- Analyze brands, regions or groups of aggregated hotels
- Lead time and length-of-stay bucketing
- Same time last year comparisons
- Pick-up
If you have any questions, just let us know in the chat. We're always happy to help.