We’ve expanded support for
TRevPOR (Total Revenue per Occupied Room)
across Insights so you can evaluate revenue efficiency consistently, no matter which part of the demand curve you’re analyzing. This helps bring together the full picture of how much revenue each occupied room is generating and aligns more closely with how many of you already evaluate performance with STR’s TrevPOR.
A clearer view of revenue efficiency in Bookings
Within the Bookings topic, TRevPOR has now been fully introduced for both confirmed and unconfirmed demand.
You’ll see:
  • TRevPOR, TRevPOR STLP
    , and
    TRevPOR Previous
    for confirmed bookings
  • Optional TRevPOR, Optional TRevPOR STLP,
    and
    Optional TRevPOR Previous
    for unconfirmed bookings
These follow the same structure as Optional ADR and give you a consistent way to evaluate total revenue per occupied room across all booking statuses. All measures respect your Revenue Selector and Currency Selector (default Net).
Bringing the same insight into Pick-Up
To support pacing and in-period activity, we’ve added matching TRevPOR measures to the Pick-Up topic. This allows you to understand revenue efficiency for
created, canceled, updated, optional
, and
net pick-up activity
in the same way you evaluate revenue and units today.
You’ll now see:
  • Created TRevPOR and Created TRevPOR STLP
  • Cancelled TRevPOR and Cancelled TRevPOR STLP
  • Updated TRevPOR and Updated TRevPOR STLP
  • TRevPOR Pick-up and TRevPOR Pick-up STLP
  • Optional TRevPOR Pick-up and Optional TRevPOR Pick-up STLP
A more consistent experience across topics
With TRevPOR now available in
Bookings, Pick-Up,
and STR Benchmarking, these topics are aligned around the same style of metric. This makes it easier to compare performance across datasets and use TRevPOR as a common reference point throughout your analysis.
If you’d like help incorporating these new measures into your reporting, open the “?” icon in the lower-left corner to speak with the Advisory team. As a reminder, "Total Revenue" is based on all revenue posted to a guest's folio which we receive as part of the integration to your PMS.