STR Benchmarking, Now With a Clearer Analytical Journey

As we've continued updating our standard dashboard templates using the enhanced dashboard building user interface, we've been looking not just at how each dashboard looks, but at how clearly it guides you through an analysis.
That led us to revisit the existing STR report. The underlying analysis hasn't fundamentally changed, but there was a clear opportunity to give the different types of STR benchmarking their own purpose and make it easier to move from a high-level question into the areas that need attention.
What's Changed
STR benchmarking is now split into two dedicated reports:
STR Performance Benchmarking Report focuses on your property's competitive performance across Occupancy, ADR, and RevPAR using MPI, ARI, and RGI. From the overall position, you can explore which macro segments and stay periods are contributing most to performance.
STR Total Revenue Benchmarking Report focuses on total revenue per occupied room using TrevPOR Index. It helps you understand which revenue departments are driving your position, whether changes are coming from your property or the competitive set, how your revenue mix compares with the market, and which stay periods warrant a closer look.
We've also revised several queries, visualisations, section descriptions, and supporting guidance so each report follows a more deliberate analytical path.
Why It Matters
Our goal with standard dashboards is to give you a clear analytical journey, rather than simply a collection of charts.
Each report now starts with an overarching business question and progressively breaks it down: establish the overall position, identify the important exceptions, understand what changed, and then narrow the analysis to the periods or areas that deserve further investigation.
Separating the two STR reports allows each dashboard to stay focused on the question it is designed to answer, while making it clearer where to go next as your analysis develops.
How to Get Started
Use STR Performance Benchmarking Report when you want to understand competitive Occupancy, ADR, and RevPAR performance.
Use STR Total Revenue Benchmarking Report when you want to understand how your total revenue generation compares with the competitive set and which revenue departments are shaping that position.
If you have any questions or want help exploring the updated reports, click the
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icon at the bottom of the left-hand menu. We're happy to help.