You can now access
the latest available rates
directly in the
Rate Shopping
topic-- no need to reference a specific shop date. This update makes it easier to get a complete snapshot of the most recently collected rates across your property and competitive set.
🧠 What’s New
We’ve introduced a set of
Latest Shopped Rate
measures, covering:
  • Competitor and Property average, highest, and lowest rates
  • Market demand indicators
These represent the most recent values received from your rate shopping partner for each stay date, across all channels, meal plans, and rate types, etc.,-- even if the values were gathered in different shops..
✅ Why It’s Valuable
This enhancement helps you:
  • Quickly assess current pricing conditions
  • Surface the most up-to-date market picture for rate and demand analysis
  • Reduce the risk of accidentally analyzing outdated or partial data
  • Save time when building reports that rely on current property and competitor rate insights
Whether you're scanning for rate gaps or aligning internal decisions with the latest market trends, these measures provide a more holistic view.
📊 Where You’ll See It
You’ll find the new measures in the
Latest Shopped Rates
section of the
Rate Shopping
topic.
We’ve also updated the Rate Shop Report to use these measures by default, so it reflects the freshest rate shopping data available.
Screenshot 2025-07-24 at 16
⚠️ A Few Things to Keep in Mind
  • Latest Shopped Rates should not be used with the Update Date dimension. These measures are designed to reflect the most current values across all available shop dates.
  • If you want to analyze rates from a specific shop, continue using the measures under Historical Rates with the Update Date field, and be sure to filter by the specific Update Date for the shop.
  • Mixing latest and historical measures in a single query is not supported and will lead to misleading results.
Let us know what you think! And as always, if you have any questions or want help using the new measures, feel free to reach out to us via the chat.