More Flexible Channel & Property Data Enrichment

We’ve introduced a set of new data enrichment fields that make it much easier to clean, organize, and analyze your portfolio’s data in a way that reflects how your business operates. These updates give you clearer channel reporting, better portfolio segmentation, and more accurate like-for-like comparisons across time.
1. Two-layer Channel Enrichment
Many customers told us they needed a way to both clean up inconsistent PMS channel names and group multiple channels into a single analytical category (such as OTA or Direct). Previously, a single field had to do both jobs, which meant choosing between readability and accurate grouping.
You now have two separate fields:
Channel Display Name
A free text field for cleaning up PMS names, such as changing:
Expedia Group → Expedia
Channel Label
Your grouping field for consolidating channels, such as:
Expedia, Hotels.com, Orbitz → OTA
Both fields can be used independently as dimensions and filters throughout Insights, and both support bulk updates.
This gives you:
Cleaner and more consistent channel names in your dashboards
Clearer reporting categories for evaluating distribution mix
More control over how your PMS data is standardized
All your existing Channel Label mappings remain in place.
2. New Property Enrichment Fields
Enterprise customers also shared that they needed more flexibility to segment and compare properties across their portfolio. To support this, we’ve added two new fields in Property Enrichment.
Property Label
A free text field you can use to classify each property in any way that aligns with your business — such as management type (Managed, Franchise, Owned), responsible RM, or internal portfolio groupings.
Opening Date
Previously, Insights calculated this from your first reservation date, which wasn’t always accurate for reporting.
You can now define the Opening Date yourself — whether that represents:
the date the hotel physically opened
the date it joined your brand or management group
or another milestone used internally
This date becomes especially helpful for like-for-like reporting and ensuring new or onboarding properties don’t distort comparisons.
These fields are editable, support bulk updates, and appear as dimensions across all relevant topics.
In Which Insights Topics You’ll See These New Fields
Channel Display Name:
Available in all topics that include channel-level data.
Property Label:
Available in Bookings, Pick-Up, Forecast & Budget, Pricing, STR Benchmarking, Rate Shopping, and Booked vs Stayed.
Opening Date:
Available across all topics in Insights.
If you have any questions or want help getting set up, just click the “?” in the bottom-left corner of Insights to chat with our Advisory team. We’re here to help.